Tom’s of Maine Brand Update
At the time I had the opportunity to update the Tom’s of Maine brand, it was being outpaced by popular newcomers to the natural personal care category such as Burt’s Bees. It was time to break out of the crunchy, granola vibe and reassure an enlightened consumer base that Tom’s brand was natural, effective, and responsible.
GDUSA, American Packaging Design Award, 2012
Once the core assortment was ready for runway, it was time to branch out into new categories including organic, personal and beauty care, and age-specific segments. I became a brand steward for Tom’s, leading projects for new product segments for over 5 years.
