Amazon Kitchen
The last 5 years I’ve been establishing and evolving the private brand Amazon Kitchen. It’s been a fantastic challenge to launch a new brand from the ground up, building it to scale quickly in our fast-paced culture at Amazon. It’s been a period of rapid growth for me as well!
Amazon Kitchen Fresh Prepared Foods Design System
GDUSA, American Packaging Design Award, 2020
Amazon Kitchen Holiday Meals
GDUSA, American Packaging Design Award, 2022
Design Thinking: No Prep Meal Kits
My favorite projects are the ones where I’m brought in early, before a design brief even exists. It’s inspiring to collaborate with cross-functional partners like product managers, culinary development, and package engineering to create design solutions that work well for our customer. Taste testing is one of the many benefits of this collaborative working style.
Amazon Kitchen No Prep Meal Kits
GDUSA, American Packaging Design Award, 2021
Mixing it up
The brand’s labeling design system doesn’t follow a unified big brand private label appearance. It’s adaptive to suit the unique needs of each category while always staying true to the fundamental Amazon Kitchen brand traits. The Smoothies category was an especially fun creative exploration.
Amazon Kitchen Smoothies
GDUSA, American Packaging Design Award, 2022
CONCEPTS
